Marketing Plan – Part 3: Marketing Strategy
Market-Product Focus (aadias)
Describe the five-year marketing and product objectives for the company (aadias)
Discuss current and future market potentials.
Identify new products and services that align with customer needs.
Identify points-of-difference
How will the company position its products and services?
Marketing Program
A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives.
Describe the product strategy
Describe the price strategy
Describe the promotion strategy
Describe the place (distribution) strategy

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