1. Define branding.
Select a political candidate from a current or recent political campaign and describe how the candidate was branded by their political team.
2. Watch the following commercial.
What is the primary emotion that it provokes?
How does it accomplish this?
Is it effective?
http://www.youtube.com/watch?v=WmZpY2qVJiA
3.
Take a look at the following ad. How is this restaurant selling itself? What is the story they are telling you about your relationship to them as a consumer?
https://www.youtube.com/watch?v=S1zXGWK_knQ
4.
Define “clutter.”
What major challenges does clutter present to advertisers?
8 hrs. It is differenet short essay. I need know which reference is which question. 250 words per one essay. Total 4 short essay.

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