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Respond to 2 classmates and suggest 1 additional segment you

  

Respond to 2 classmates and suggest 1 additional segment you believe they should consider as well as the best places to reach them. 

· name segment by their drivers/motivations

· Analysis: Provide a detailed description of each segments 1) persona: behaviors & attitude 2) activities 3) best places or ways to reach these key segments.

· Detail a product/offering from your assigned company that appeals to each segment you have listed. 

· Feel free to use internet research – you may discover actual segments the company uses. If so, please perform the same analysis requested above. 

See attachment

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