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Use the 5 key determinants of Diffusion of Innovation to

 Use the 5  key determinants of Diffusion of Innovation to apply to a survey to  assess the interest level of your target market for your innovation.  Using the 5 key determinants of the Diffusion of Innovation (Roger’s, E.  2003), frame the challenges into scales using the attached survey  methodology for constructing your innovation questionnaire. Next, reach  out to potential/current customers in your target market and ask them to  complete the survey. Compile your results. Please use the attached  document as your guide. 

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