Description s hould include: Name of magazine Concept – how is your magazine different from existing magazines? To see examples of magazines in various categories, go to Barnes and Noble or Amazon’s Magazine Subscriptions list. Readers – demographics and psychographics (may include age group, gender, ethnicity, income level, interests, attitudes, self-image, self-identification, habits etc.) Other magazines serving this demographic/psychographic (your competition) – your investors will want to know how your magazine is different or better? Five advertisers who you think would like to reach your readers. Five articles you might include in your premier issue — These can be the “cover lines” highlighted on the cover. Draw (or describe) your proposed cover. What is the cover image? What are the headliner “cover lines”? Here’s an easy template to create a cover electronically. You can also use Illustrator, InDesign, etc.